THERE’S NO BUSINESS BUT SOCIAL BUSINESS. Investing in becoming a social business—in helping your work-force deliver an exceptional customer experience—has never been more urgent. A 5% decrease in customer attrition can boost profits by up to 95%. And finding new customers can cost up to five times as much as keeping the ones you have.
Social technology is about more than engaging fans and attracting “likes”. It’s about building communities within your workforce where colleagues create and share ideas. And it’s about empowering your customers and partners to help build your brand. On a smarter planet, leaders in every industry have begun taking advantage of social technology, erasing distinctions between “social business” and business. And human behaviour is changing again. Increasingly, your customers and employees expect you—and your competitors—to integrate social into your core business processes. Any business that isn’t social by design won’t stay in business.
Find more about IBM Social Business and Collaboration Solutions, about IBM’s vision regarding the new era of customers by attending IBM’s speaking slot / roundtable discussion with Onut Dragomirescu, Business Analytics Sales, IBM Romania.